{"id":3613,"date":"2023-05-04T23:41:21","date_gmt":"2023-05-04T21:41:21","guid":{"rendered":"https:\/\/shinkai-dev.com\/m-dev\/?p=3613"},"modified":"2023-05-05T09:44:49","modified_gmt":"2023-05-05T07:44:49","slug":"ga4-on-en-parle","status":"publish","type":"post","link":"https:\/\/shinkai-dev.com\/m-dev\/ga4-on-en-parle\/","title":{"rendered":"GA4, on en parle ?"},"content":{"rendered":"<section class=\"l-section wpb_row height_custom\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>La nouvelle version de Google Analytics va bien au-del\u00e0 d&rsquo;une simple mise \u00e0 jour de son pr\u00e9d\u00e9cesseur, Universal Analytics 3. Elle repr\u00e9sente une refonte compl\u00e8te du syst\u00e8me, offrant des fonctionnalit\u00e9s sp\u00e9cialement con\u00e7ues pour r\u00e9pondre aux nouvelles habitudes des consommateurs.<\/p>\n<p>La derni\u00e8re version de Google Analytics offre une nouvelle fa\u00e7on de collecter et d&rsquo;analyser des donn\u00e9es grace \u00e0 ses fonctionnalit\u00e9s avanc\u00e9es telles que l&rsquo;analyse en temps r\u00e9el et l&rsquo;apprentissage automatique.<\/p>\n<p>Cette version est con\u00e7ue pour fournir des informations plus pr\u00e9cises sur le comportement des utilisateurs et les performances de votre site ou de votre application accompagn\u00e9 des rapports d\u2019analyse pr\u00e9dictive avanc\u00e9s.<\/p>\n<h2>Quelle diff\u00e9rence avec le GA3 ?<\/h2>\n<p>Google Analytics Universal et Google Analytics 4 sont deux versions de Google Analytics qui ont des diff\u00e9rences significatives. Voici quelques points cl\u00e9s entre les deux versions :<\/p>\n<ul>\n<li><u>Le mod\u00e8le de collecte de donn\u00e9es : <\/u><\/li>\n<\/ul>\n<p>Google Analytics Universal utilise un mod\u00e8le bas\u00e9 sur les sessions, tandis que GA4 utilise un mod\u00e8le bas\u00e9 sur les \u00e9v\u00e9nements.<\/p>\n<p>Dans GA4, chaque interaction de l&rsquo;utilisateur est consid\u00e9r\u00e9e comme un \u00e9v\u00e9nement, ce qui permet une mesure plus pr\u00e9cise de l&rsquo;engagement des utilisateurs.<\/p>\n<ul>\n<li><u>L\u2019analyse des audiences : <\/u><\/li>\n<\/ul>\n<p>GA4 propose une analyse des audiences plus avanc\u00e9e que Google Analytics Universal, permettant une segmentation plus fine et une compr\u00e9hension plus compl\u00e8te de l&rsquo;audience.<\/p>\n<ul>\n<li><u>Le suivi multiplateforme : <\/u><\/li>\n<\/ul>\n<p>GA4 permet le suivi des utilisateurs sur plusieurs plateformes, notamment les sites web, les applications mobiles et les jeux, offrant une vue d&rsquo;ensemble plus compl\u00e8te du comportement des utilisateurs.<\/p>\n<ul>\n<li><u>Int\u00e9gration avec Google Ads : <\/u><\/li>\n<\/ul>\n<p>GA4 est mieux int\u00e9gr\u00e9 avec Google Ads, permettant une meilleure compr\u00e9hension de la fa\u00e7on dont les campagnes publicitaires affectent les interactions des utilisateurs avec votre site ou votre application.<\/p>\n<ul>\n<li><u>Confidentialit\u00e9 des donn\u00e9es : <\/u><\/li>\n<\/ul>\n<p>Avec le syst\u00e8me de cookies qui tend vers l\u2019obsolescence, voil\u00e0 pourquoi GA4 s\u2019est ax\u00e9 sur la confidentialit\u00e9 des donn\u00e9es\u00a0! offrant ainsi une meilleure protection des informations personnelles des internautes.<\/p>\n<p>Pour se conformer \u00e0 ces r\u00e9glementations g\u00e9n\u00e9rales sur la protection des donn\u00e9es (RGPD) de l&rsquo;Union europ\u00e9enne et \u00e0 d&rsquo;autres lois sur la protection de la vie priv\u00e9e du monde entier, GA4 propose plusieurs fonctionnalit\u00e9s de confidentialit\u00e9 telles que l&rsquo;anonymisation des adresses IP qui masque partiellement l&rsquo;adresse IP de l&rsquo;utilisateur pour prot\u00e9ger sa vie priv\u00e9e.<\/p>\n<p>Il permet \u00e9galement de configurer des politiques de r\u00e9tention des donn\u00e9es pour supprimer automatiquement les donn\u00e9es apr\u00e8s une certaine p\u00e9riode. Encore, le suivi multiplateforme, une analyse des audiences plus avanc\u00e9e, une meilleure int\u00e9gration avec Google Ads et une utilisation de l&rsquo;IA pour identifier les tendances et les mod\u00e8les de comportement des utilisateurs.<\/p>\n<p>De plus, GA4 permet \u00e9galement aux utilisateurs de d\u00e9sactiver le suivi en utilisant la fonctionnalit\u00e9 de refus, \u00e9galement appel\u00e9e opt-out. Les utilisateurs peuvent \u00e9galement choisir de ne pas \u00eatre suivis en utilisant des extensions de navigateur telles que Ghostery ou Privacy Badger.<\/p>\n<ul>\n<li><u>Utilisation de l&rsquo;IA : <\/u><\/li>\n<\/ul>\n<p>GA4 utilise l&rsquo;intelligence artificielle (IA) pour aider \u00e0 identifier les tendances et les mod\u00e8les de comportement des utilisateurs, ce qui permet une analyse plus avanc\u00e9e des donn\u00e9es.<\/p>\n<ul>\n<li>Mod\u00e9lisation de donn\u00e9es : GA4 utilise la mod\u00e9lisation de donn\u00e9es pour remplir les lacunes dans les donn\u00e9es collect\u00e9es, en utilisant des mod\u00e8les pr\u00e9dictifs pour estimer les donn\u00e9es manquantes.<\/li>\n<li>Insights automatis\u00e9s : GA4 utilise l&rsquo;IA pour g\u00e9n\u00e9rer des insights automatis\u00e9s, comme des alertes pour signaler des changements significatifs dans les donn\u00e9es, ou des recommandations pour optimiser les campagnes publicitaires.<\/li>\n<li>Pr\u00e9visions : GA4 utilise \u00e9galement l&rsquo;IA pour cr\u00e9er des pr\u00e9visions, en utilisant des mod\u00e8les pr\u00e9dictifs pour estimer les performances futures et aider les utilisateurs \u00e0 planifier leurs strat\u00e9gies en cons\u00e9quence.<\/li>\n<li>Analyse exploratoire : GA4 dispose d&rsquo;une fonctionnalit\u00e9 d&rsquo;analyse exploratoire, qui utilise l&rsquo;IA pour aider les utilisateurs \u00e0 explorer leurs donn\u00e9es de mani\u00e8re plus intuitive et visuelle, en identifiant des corr\u00e9lations et des tendances.<\/li>\n<\/ul>\n<p>Ces diff\u00e9rences montrent que GA4 offre des fonctionnalit\u00e9s plus avanc\u00e9es et une approche plus centr\u00e9e sur l&rsquo;analyse de l&rsquo;audience que Google Analytics Universal. C\u2019est l\u00e0 qu\u2019apparait le r\u00e9el int\u00e9r\u00eat de commencer \u00e0 planifier la migration vers GA4 pour l&rsquo;avenir.<\/p>\n<h2>Migrez d\u00e8s que possible\u00a0!<\/h2>\n<p>Google a annonc\u00e9 la fin des op\u00e9rations de Universal Analytics 3 pour le 1er Juillet 2023, donc concr\u00e8tement il ne reste que quelques semaines pour cette date !<\/p>\n<p>Il est alors recommand\u00e9 de commencer \u00e0 planifier la migration vers GA4 d\u00e8s maintenant !\u00a0 Puisque cela peut n\u00e9cessiter une adaptation de la fa\u00e7on dont vous collectez et analysez vos donn\u00e9es, ainsi qu&rsquo;une certaine p\u00e9riode de transition.<\/p>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"w-separator size_medium\"><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[46],"class_list":["post-3613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","tag-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>GA4, on en parle ? 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