Although Tunisia was able to win the first battle against COVID-19, the second wave looks even more dangerous: not only has the spread become faster, the country’s economic situation does not allow the new government to impose a second general lockdown to better control the situation.

Although Tunisia was able to win the first battle against COVID-19, the second wave looks even more dangerous: not only has the spread become faster, the country’s economic situation does not allow the new government to impose a second general lockdown to better control the situation.
“The maximum number of people recorded positive for COVID-19 in 24 hours in Tunisia :
59 cases (March 25, 2020) during the first wave
234 cases (September 5, 2020) during this second wave
Contamination is faster
Tunisians are less sensitive to precautionary measures
An almost absent state
No return to general lockdown
Teleworking: A solution but not for everyone
No need to wait for a government decision, it is better to take the initiative and encourage the team to resume teleworking… The risk of putting the company in quarantine is very high today and the economic repercussions will be very heavy to bear.
More productivity in teleworking mode
Several Tunisian companies confirm it, employees are more productive when they work from home, of course this is not a generality, some had difficulty working from home and returned to the office on the first day of “deconfinement”, but the majority handled the situation well and the overall balance is positive.
Do not hesitate to make such a decision, trust your team, it’s all a matter of organization, communication, and especially flexibility… You will be surprised at the result.

Video conferences instead of physical meetings
Business continues even while teleworking, prioritize online meetings with your partners, suppliers, customers… Several video conferencing solutions are available on the web such as: Skype, Zoom, Hangouts, Teams…
This not only minimizes physical contacts but also gives your counterpart an image of a responsible company, and yes, don’t be shy, say it loud and clear “We are currently in teleworking mode.
Digital, the lifeboat for Tunisian businesses
The COVID-19 pandemic has accelerated the digitalization process of several companies in Tunisia and around the world, 97% of business leaders estimate that the pandemic hastened the digital transformation of their company (according to a global survey conducted by Twilio).
Online shopping and home delivery… Tunisians were not so confident.
During the lockdown, Tunisians sought refuge on social media and the web in general for various reasons: some for work, studying or acquiring new skills through online training, others for entertainment or following the news… But the most remarkable phenomenon was online shopping.
Indeed, given the travel restrictions imposed by the government during the lockdown, Tunisians were forced to make some of their usual purchases online, a behavior that was not as widespread in the country; online sales recorded unusual and unexpected figures. In the absence of this pandemic, we would have reached these figures at least 5 years later. Thank you Coronavirus.
Digital communication, a vital element for businesses
Some companies have realized it, having a presence on the web is crucial today and digital communication has become vital for businesses.
“Our customers couldn’t come to us, so it’s up to us to go to them.”
The online communication strategy has borne fruit and become a priority for several brands… not only for companies that were able to sell online and save their turnover, but also brands that took advantage of the strong presence of people online during the lockdown to increase their visibility and/or improve their brand image.

The maximum number of people recorded positive for COVID-19 in 24 hours in Tunisia :

• 59 cases (March 25, 2020) during the first wave
• 234 cases (September 5, 2020) during this second wave

• Contamination is faster
• Tunisians are less sensitive to precautionary measures
• An almost absent state
• No return to general lockdown

Teleworking: A solution but not for everyone

No need to wait for a government decision, it is better to take the initiative and encourage the team to resume teleworking… The risk of putting the company in quarantine is very high today and the economic repercussions will be very heavy to bear.

More productivity in teleworking mode

Several Tunisian companies confirm it, employees are more productive when they work from home, of course this is not a generality, some had difficulty working from home and returned to the office on the first day of “deconfinement”, but the majority handled the situation well and the overall balance is positive.

Do not hesitate to make such a decision, trust your team, it’s all a matter of organization, communication, and especially flexibility… You will be surprised at the result.

Video conferences instead of physical meetings

Business continues even while teleworking, prioritize online meetings with your partners, suppliers, customers… Several video conferencing solutions are available on the web such as: Skype, Zoom, Hangouts, Teams…

This not only minimizes physical contacts but also gives your counterpart an image of a responsible company, and yes, don’t be shy, say it loud and clear “We are currently in teleworking mode.

Digital, the lifeboat for Tunisian businesses

The COVID-19 pandemic has accelerated the digitalization process of several companies in Tunisia and around the world, 97% of business leaders estimate that the pandemic hastened the digital transformation of their company (according to a global survey conducted by Twilio).

Online shopping and home delivery… Tunisians were not so confident.

During the lockdown, Tunisians sought refuge on social media and the web in general for various reasons: some for work, studying or acquiring new skills through online training, others for entertainment or following the news… But the most remarkable phenomenon was online shopping.

Indeed, given the travel restrictions imposed by the government during the lockdown, Tunisians were forced to make some of their usual purchases online, a behavior that was not as widespread in the country; online sales recorded unusual and unexpected figures. In the absence of this pandemic, we would have reached these figures at least 5 years later. Thank you Coronavirus.

Digital communication, a vital element for businesses

Some companies have realized it, having a presence on the web is crucial today and digital communication has become vital for businesses.

“Our customers couldn’t come to us, so it’s up to us to go to them.”

The online communication strategy has borne fruit and become a priority for several brands… not only for companies that were able to sell online and save their turnover, but also brands that took advantage of the strong presence of people online during the lockdown to increase their visibility and/or improve their brand image.